When e-commerce first emerged, it disrupted the entire retail industry. Since then, it continues to be developed with the latest technology to enhance the journey with the customer experience.
Augmented Reality (AR) is one of the new retail technologies that offer exceptional value for retailers and customers. The main benefit is that it increases the online shopper's interactivity with your brand, reducing the chances of the shopping cart is abandoned. You can check more information on augmented reality via https://hapticmedia.fr/blog/en/augmented-reality-marketing/.
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Learn how augmented reality app development benefits the e-commerce industry.
1. Experience the product without visiting the store
Both online and in-store, customers want to understand a product better before they make a payment. From clothing to electronics, AR helps customers look and feel like online products.
2. Offer a personalized online shopping experience
After a certain amount of time, the augmented reality app will recommend what they want or the right size for them based on their previous purchases. Instead of standing in long lines in the test room at the store, customers can just shop right away without thinking about it.
2 real-world examples showing that AR increases engagement and drives sales.
Sephora is an international brand for personal care products. With its application, in practice, you can try different looks of makeup on your face. This creates a pleasant shopping experience for the woman who is busy with her routine.
Mikasa is a great augmented reality e-commerce app that allows consumers to buy furniture online. You can imagine what all the furniture will look like, whether the color matches your home decor or not.