If you think you can't afford to hire a professional product photography studio then you may well be getting your sums wrong. Because with all of the tricks of the trade and the inside tips which professional advertising photographers have at their disposal, a product photography studio is about much more than simply lights and cameras.
Trying to carry out your own product photography could be a false economy, because it is inevitable that no matter how hard you try the quality of your images will fall far short of that which can be produced by the professionals.
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By taking advantage of the raft of skills and experience which professional photographers are able to provide it's usually possible to ensure that your products fly out of the stores, and become very popular with customers.
On the other hand, creating poor quality shots will not only reduce the interest your customers have in that one product, but it's likely to lower the overall impression of the business as a whole.
The message which customers are likely to get when seeing poor quality, in-house photographs is that the business is not too concerned with quality, and is more concerned with cutting corners and making a profit.
Let's take one simple example and see just how easy it is to get it wrong. One of the most common items which people tend to assume they can photograph themselves is clothing. Clothes don't have many of the unusual or challenging aspects that some products do, such as glass, shiny reflective metal, or complicated shapes which produce shadows.