Search engine optimization (SEO) experts know the importance of local business directory listings for small and medium-sized businesses that have a regional focus.
Posting your business on Rhode Islands free small business directory list online will often bring more targeted traffic to your website and help in the overall search engine ranking of your site.
The major search engines, such as Google, Yahoo, and Bing, often rank a website based on link popularity along with other factors.
Types of directories available
Twenty years ago business owners had only a few choices for listing their business in directories. Three options previously available included:
o Yellow Books
o General Business/Regional Directories
o Specific Industry Directories
The first option, the yellow pages, was the main source of advertising for most small businesses. Must have a business phone line to advertise. Since the internet took over, the yellow pages have provided diminishing returns for most business owners.
The second option, general or regional business directories, such as the local Chamber of Commerce, provided valuable services to people looking for new suppliers.
The third option, industry-specific directories, was often published through an industry association. You had to qualify for membership to appear on the list.
Currently, all three types of directories are available on the web. In fact, a Google search for "local business directory" returns more than 181,000,000 results. Even an exact match offers a staggering 12,700,000 listings. Talk about information overload!
One way to identify local business directories is to type "directory" and "your city," and submit links to those directories that appear in the first three or four pages of the search engine. Do this with the big three search engines: Google, Yahoo, and Bing.