Send mass marketing mailers to large direct mailing can be a costly process and time-consuming. Companies that regularly use advertising methods often express frustration with the amount of time spent preparing a letter or a brochure, print them, labeling and mailing them.
Without a dedicated professional mailroom, this task is often added to the responsibility of the marketing team, taking them away from other important tasks such as reaching out to potential accounts and qualifying new additions to your list. However, there are ways to use your time better your staff, while still reaping the benefits of direct mail campaigns. You can navigate this site for getting more information about direct mailing services.
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Automate the process as much as possible. Most spreadsheet programs allow users to select a large group of names that are automatically merged into the letter template. In addition, this program will also allow users to print labels for mail, or directly to the envelope if your printer is capable, with the same command.
Consider partnering with a third party mail house. Mail houses are equipped to handle bulk mail at a fraction of the cost and in a fraction of the time that would take most of the company to settle with the printer and the staff they have on hand.
As a small company to build a bigger mailing list immediately, it is important to begin to examine the process that you use to distribute your mailer. By identifying and correcting inefficiencies in the process, you can save a lot of time and money.